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THE three-minute maximum hug time policy imposed at an airport in New Zealand drew mixed reactions from passengers and even around the globe.

The three-minute maximum cuddle time signage is visible at the drop-off area outside Dunedin International Airport.

Daniel de Bono, airport chief executive, said the policy is their way of "being a little quirky and reminding people that the drop-off zone is for quick farewells."

In a report by CBS News, De Bono pointed out that three minutes are already more than enough to bid goodbye and get enough dose of happiness.

“Just a 20-second hug is enough to release oxytocin and serotonin, the happy hormones that boost well-being,” said De Bono, quoting a study.

De Bono added that those who want a longer hug can use the parking lot where the first 15 minute-use is free.

“We’re trying to have fun with it. It is an airport and those drop off locations are common locations for farewells,” De Bono told national broadcaster Radio New Zealand.

He said that they observed that too many people were taking so much time in the drop-off zone, leaving no space for others who want to have their farewells with their loved ones.

The rule caused stir with some having no problem with it as it allows smooth traffic at the airport especially at the drop-off zone.

Others find the police 'inhumane,'questioning why they put rules around farewells.

It seems that Dunedin is not alone in ruling out about kisses and hugs.

Netizens also shared photos of a signage at Aalborg Airport in Denmark where people were asked "Kiss and goodbye. No kisses above 3 minutes!”.(LAO)

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